The above is how a prominent Wellington commercial figure described the insanity last Tuesday by Stuff’s dying fleet of newspapers.
I shall write about this next Monday by which time the on-going reaction will have slowed. But in the interim I offer Stuff’s management a wager.
If they’re game to publish their audited subscription figures in say three months time, I’ll bet them any sum they wish to entertain that they’re down at least 25% from the last lot.
And if they wish, again any sum they’re prepared to entertain, subject to the money up front in a lawyer’s trust account, that they will cease publishing through lack of subscribers within three years.
Until Monday then.