The enclosed letter from a respected newspaper analyst is self-explanatory.
I love newspapers but the cold hard reality is the modern generation does not.
The specific figures my correspondent enclosed tell a devastating story for the Stuff fleet of papers across the land. Their collapse seems inevitable.
The Herald’s activism in promoting a package of the newspaper sub together with access to their web-site sees them hanging on in.
Perhaps Stuff will resort to this which may or may not work.
The magazine story is equally disastrous, including on-line media. By far the biggest collapse is National Business Review.