Stuff bragged recently that their web-site has pipped the Herald’s in visitor numbers. That was deceitful. What they didn’t point out was their site is free while the Herald’s has a costly pay-wall.

What Stuff could have justifiably boasted about and indeed should do so, is their newspapers have far superior lay-outs to the Herald. So kudos to them for that.

But to survive, given their free-fall print sales (as with newspapers world-wide), sooner or later they will have to emulate the Herald’s pay-wall.

Because of their regional coverage and with a decent capital injection this could work, but otherwise it will be a hard slog as in tiny New Zealand the market for two pay-wall news sites covering the same main news is obviously a tough quest.

They’ve toned down the ludicrous maori wonderfulness nonsense which hit their sales hard last year. Start referring to the country by its correct name and not the fictional Aotearoa and I’d back their survival.


You get what you pay for on Stuff – Government PR labelled commentary and snippets of local news amongst permanent climate alarmism and Maori wonderfulness.

I was a life long reader of the DomPost until last year . In my opinion the only reason to buy it now is for the crossword and other puzzles. As a NEWSpaper it’s become a joke.

Sir Bob,
Perhaps stuff have identified your IP address and are delivering you less ‘Maori wonderfulness’.
The rest of us are still seeing all that garbage.

I have got the Herald down to $1 per week for the ‘Premium’ subscription. Goes for 3 months.
Trick is to cancel near the 3 months finish and tell them how hopeless news coverage is. Then ‘grudgingly’ renew at $1 pw,
Worth $1 pw just to read Steven Joyce and Richard Prebble.

Leave a Reply

%d bloggers like this: