Wellingtons Post newspaper runs a high human interest regular item in which they recount the back story of diverse small business owners.
Their latest is an account of a Queenstown husband and wife’s struggles marketing a sunscreen balm and an insect spray.
Asked what is the biggest challenge facing their business, the wife, Becky Cashman, gave the following extraordinary reply.
“Where we are now as a business is on the front edge of the conversation about stewardship, and we’re in the middle of the gap between systems that support good environment and circularity systems, and the consumer who’s trying to figure out how to do a better job of that, and it’s kind of a scary gap. There are a lot of businesses trying to come up with solutions to some of the issues that we’re having, especially on the packaging side of things – that are almost in front of the awareness of the customer, and that’s a hard place to work in”.
After reading that mind-blowing gibberish I’d suggest Becky’s biggest problem is to talk plain English.
There’s a huge commercial opportunity Becky could exploit. That’s as an entertainer in which she’d fill the house.
The audience could ask her basic questions, such as “what day follows Monday” and the like, and be massively entertained by her nonsensical answers. Show biz Promotor David Higgins should be in here smartly and sign her up for a world tour.
19 Comments
She would go well in Kamala’s camp. I may have missed your comments in regard to this? Surely you would have commented on that gibberish too?
In contrast to the felon’s beautifully crafted and delivered language to which we would wish all of our youngsters to aspire? Surely not!
Goodness, what a stunning example of nonsense that was.
A disciple of the sainted previous Prime Minister, I reckon.
Kamala, the word salad maker, has found a new home in Queenstown selling sunscreen.
Gees it unbelievable 😎
She has ‘Wordsaladitis’.
Laughter is definitely the best medicine and I nearly overdosed reading this.
If only you could put these observations into pill, they would fly off the shelf and outsell Prozac . 💊
While clumsy in articulation this woman is by no means totally incomprehensible.
She’s saying something like:
“Our business is on the forefront of serving the growing awareness about conservation.
However there’s a gap between new practices that support things like the circularity of inputs and outputs in ecosystems and the current ones.
Consumers looking to change are stuck in the middle.
Packaging is an area many are grappling with improving and one of the most visible too so it’s a challenge.”
Max -if you need to translate it then it is gibberish
Gibberish in, Gibberish out.
If you were cleverer you’d realise the fact it is translatable is exactly what makes it not ‘gibberish’.
She has a point. I too hate those packaging solutions, one package inside another, then bubble wrap, then the courier bag. Rob is right, she’s in the wrong business, it’s driving her around the bend.
At least she didn’t use the cringe-inducing management buzzword term “problatunity”. It’s a problem, but it’s also an opportunity 🙄
Darling, write that word down. I want to use it in conversation.
Clearly Northerners in origin – shades of an Auckland dialect with strong Waikato University undertones. Similar to those uttered by the newly sworn Green Party MP
I just use a mixture of Dettol and olive oil. The insects don’t like the smell of Dettol and the oil stops it evaporating to quickly.
Added bonus, olive oil is great for your suntan. I’ve got skin like leather.
If it can stop a West Coast sandfly,it can do anything.
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