Seemingly daily the Herald and Wellington’s The Post feature stories on restaurant closures. Their proprietors are always quoted saying it reflects the depressed economy.
Doubtless that’s a factor but the same phenomenon would be ocurring even if we were in an economic boom.
Prior to 1980 restaurants were virtually non-existent.
The practice then was to eat at home, dinner being virtually an all-day preparation task by the wife/mother of the household. People entertained one another over a home-cooked meal.
That was feasible as once married and starting a family, back then very few such women worked in outside employment, their days being fully preoccupied in household chores.
Then seemingly overnight it all changed in the mid 1980s.
The economic boom and optimism brought about by Rogernomics, following Labour’s adoption to the letter of the NZ Party’s policies, saw in its wake restaurants spring up everywhere. Eating out regularly became the norm and entertaining at home virtually ceased.
But note this. Over the subsequent 40 years, regardless of the state of the economy, the average life of a New Zealand restaurant has been 18 months. Here’s why.
First, restaurants go in and out of fashion. But there’s a much more significant reason. That is the percentage of the population, perhaps as big as a third, who have an overwhelming urge to be self-employed above any other option.
Opening a restaurant is the ready fallback to that desire, assuming no other skill.
Of course those who have, for example, learnt a trade or profession, be they a plumber, electrician, lawyer or doctor and who have the same self-employment craving, can readily satisfy that impulse.
But for folk with no particular skill training, establishing a restaurant or coffee shop seems the obvious answer.
So don’t read too much into the daily media reporting of restaurant closures. As said, the depressed economy is undoubtably a factor but regardless, it would be happening anyway.
12 Comments
I’ve been dining regularly at a restaurant for 35 years and it’s always busy. The reasons? It’s not in the city centre so parking’s not a problem. Consistently good food at a reasonable price. Most of the staff have been there for many years which says something. Still it’s not an industry I’d like to be in at the moment.
Nassim Nicholas Taleb writes of individual restaurant failures being necessary for the restaurant industry to thrive, in his book Antifragile. In a competitive market, each individual that tries and fails will bring the good aspects of their business into the market. The market will need to compete against those aspects, and the weaker parts of that individual’s business will either drag them into a failure, or they will eliminate those aspects, their business will thrive, and then they will have to compete with the innovations brought by newer entrants to the market. Overall the market strengthens through the failure of the individual participants.
It reflects the depressed economy and the shite offerings
there was a popular pasta place in GreyLynn, the joint was always heaving, good prices good portions, booking was essential weeks in advance, my trips to Auckland being spontaneous, i never got to eat there. then it sold, new owners, with a loan no doubt, messed with the formula, the crowds went else where , the people who sold opened up over in 3 lamps, once again they’re doing very well. once you have the secret sauce you can make a go of it anywhere…
I saw this in my household, the women boycotted Cadburys, palm oil being their down fall. (Ozzie’s eh )
This prompts the age old question which is why, having paid a substantial amount of money for a business do the new owners nearly always re- design the secret sauce that made it great..and then wonder why the business fails
Some extra points, Sir Robert.
There were almost no cafes back then. A few ‘tearooms’ dotted along much travelled inter-provincial routes, though. As well as rural garages. Cars were a lot less reliable, back then.
The in-the-city ‘dining out’ that did happen was at hotels. Anyone could book for a casual dinner at local hotels’ dining rooms.
Agree and our service has become very poor.Wellington would be the best in New Zealand tho
ahhhhhh well…..
“plod plod plod” went Gary the depressed kiwi.
….” Greenlabour be voted back in next time according to polls,
lack of coffee be least of our “I”ssues ! “
I have a number of restaurant tenants and have never had one day of vacancy in 24 years. As your saying goes, location, location, location. You also want to ensure that restaurants only occupy the ground floor.
As a restaurant owner in earlier years and a long career in hospitality I can certainly vouch for the fact that restaurants and cafes come and go with the regularity of the flushing of a toilet. Nothing new in this. The biggest fault in those who don’t last is their inability to recognise that hospitality is a business and the operation of a business requires skills that many do not have!
You’re absolutely right Sir Bob, you only need visit a cafe or restaurant once or twice to know its going to fail.
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