Last Saturday the Stuff web-site lauded itself for its “ground-breaking journalism”, as it reported how it has cleaned up the night before at the Voyager journalism awards.
This is a long established annual entertainment spectacle. Experience saw me instantly shift to the Herald web-site and in line with the annual ritual, it transpired that they had miraculously also swept the floor with these awards.
As consolation for an abysmal public image and low income, journalists are given baubles in the form of awards. In the course of time everyone gets one, much like giving soldiers medals.
But what really counts, they’re silent about, namely their audited sales figures.
Stuff stopped publishing these three years ago following a decade of annual 10% plus collapses.
The Dominion-Post is now believed to have daily sales below 30,000, and plunging rapidly, that’s a fifth of the combined sales when it amalgamated with the Evening Post a few years ago.
The cold hard fact is that newspaper reading is largely the habit of older generations and few people under 35 have ever as much as held one.
Print media is a sunset industry and Stuff, its entire fleet of papers, bought for $1, is aptly name. In short it’s stuffed.