The above, a Stuff site heading. And the accompanying story’s opening line; brace yourself… “A stuffed huia worth as much as $15,000, was stolen…”

It takes world-class sub-editing stupidity to take a journalist’s story opening with a dollar value amount and then write a heading calling it priceless.

Doubtless the sub’ will point to the Lower Court judge Jonathan Krebs inane contradictory comment, “it may be valued at $15,000 but was probably priceless” in defence.

Jonathan take note: If it’s valued at $15,000 then it’s not bloody priceless.


Priceless is a Kiwi euphemism. We must get over ourselves.

If you put a price on something then it isn’t priceless. It might be irreplaceable, it might have tremendous significant value but priceless … Yea ……. nah

My beef is with the word “after”. To me, “after” simply indicates time sequence, not consequence, This man might have been jailed for any number of crimes, but the incarceration occurred at a point in time after he had stolen the huia, Surely a better word would have been “for” – if that indeed was what he was jailed for. This isn’t too bad an example – the worst was a Herald headline that said “Man killed after road crash”. To me it conjured images of a fatal road rage incident. Surely “man killed ‘in’ road crash”, or if you must use “after” then maybe “man dies after road crash”.

With the way central banks are printing money most things will be priceless shortly.

Something tangible like the huia; whatever that is, may be worth more than anyone thinks.

First mortgages appear to be where the real money is going, but what’s next?

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